Streaming Prices 2026: Hulu, Disney+, Prime, Spotify and More
- Disney+ and Hulu with ads now cost $12.49 a month and their Premium plans $21.49 for new subscribers. Existing subscribers move to these prices on bills dated on or after October 21, 2026.
- Amazon Prime is still $14.99 a month or $139 a year, unchanged since February 2022. Prime Video on its own costs $8.99 a month.
- Spotify Premium Individual rose to $12.99 in January 2026, YouTube TV costs $82.99 a month since December 12, 2024, and Netflix Standard is $19.99 after its March 2026 increase.
- Walmart+ costs $98 a year and lets members pick Peacock Premium or Paramount+ Essential (with ads) at no extra cost. All prices were checked on official pages on October 16, 2026.
Streaming used to be the cheap alternative to cable. In 2026 it is a monthly bill that keeps creeping up. Netflix, Spotify, Disney+ and Hulu have all raised prices this year, and the gap between plans with ads and plans without them keeps widening. This guide puts the current price of every major service in one place, shows when each one last went up, and explains which changes are already on your bill and which are still on the way.
Data checked on October 16, 2026. Every price below comes from the company's own pricing page or help center, viewed with a US location. We give the date of the last increase only when an official page or the company's financial filings state it; major news reports are used only to confirm dates. Where we could not verify a date, the table says "not confirmed." Prices are monthly in US dollars and exclude sales tax unless noted.
Streaming prices at a glance
| Service | With ads | Without ads | Top tier | Last increase |
|---|---|---|---|---|
| Netflix | $8.99 | $19.99 (Standard) | $26.99 (Premium) | March 26, 2026 |
| Hulu | $12.49 | $21.49 (Premium) | $99.99 (Hulu + Live TV) | September 23, 2026 (new subscribers) |
| Disney+ | $12.49 | $21.49 (Premium) | $21.49 | September 23, 2026 (new subscribers) |
| Amazon Prime | Included | Ad-free add-on (see below) | $14.99 / $139 a year | February 18, 2022 |
| Prime Video only | $8.99 | Add-on | – | Not confirmed |
| HBO Max | $10.99 (Basic with Ads) | $18.49 (Standard) | $22.99 (Premium) | Not confirmed |
| Peacock | $8.99 (Select) / $12.99 (Premium) | $19.99 (Premium Plus) | $19.99 | Not confirmed |
| Paramount+ | $8.99 (Essential) | $13.99 (Premium) | $13.99 | Not confirmed |
| Apple TV | – | $14.99 | $14.99 | Not confirmed |
| YouTube TV | – | – | $82.99 (Base Plan) | December 12, 2024 |
| Spotify Premium | Free tier | $12.99 (Individual) | $21.99 (Family) | January 2026 |
| Walmart+ | $98 a year or $12.95 a month; includes Peacock Premium or Paramount+ Essential | No change since launch | ||
Sources: each company's official pricing page or help center, checked October 16, 2026. Peacock Premium includes ads; Premium Plus does not.
Hulu price
Hulu is the most searched streaming price in the US, with about 22,000 searches a month, and for good reason: its price list is long and changed again in September 2026. Hulu's help center lists these standalone plans and the main bundles.
| Hulu plan | Monthly price | Notes |
|---|---|---|
| Hulu (with ads) | $12.49 | Annual option: $124.99 a year |
| Hulu Premium (no ads) | $21.49 | Monthly only |
| Disney+, Hulu Bundle (with ads) | $12.99 | Both services for $0.50 more than one |
| Disney+, Hulu Bundle Premium | $21.99 | No ads |
| Disney+, Hulu, ESPN Select Bundle | $21.99 | With ads |
| Disney+, Hulu, ESPN Select Bundle Premium | $32.99 | No ads on Disney+ and Hulu |
| Disney+, Hulu, HBO Max Bundle | $21.99 with ads / $34.99 no ads | Three services |
| Hulu + Live TV, Disney+ and ESPN Select | $99.99 | Live channels plus on-demand |
| Hulu Premium + Live TV, Disney+ Premium, ESPN Select | $109.99 | No ads in on-demand |
| Live TV Only | $98.99 | Live channels without the bundle extras |
Source: Hulu Help Center, Hulu plans and prices, checked October 16, 2026.
When the new Hulu prices apply
Hulu's help center says the prices above apply to new subscriptions from September 23, 2026. If you subscribed before that date, the new price appears on a billing cycle on or after October 21, 2026. In other words, for most existing Hulu subscribers this increase is announced but has not reached their bill yet. According to news reports from the day of the announcement, the with-ads plan rose from $11.99 to $12.49 and Hulu Premium from $18.99 to $21.49.
Hulu add-ons and extra members
Hulu now charges for an extra member outside your household: $6.99 a month on Hulu with ads, $9.99 on Hulu Premium, and $7.99 to $14.99 on the bundles. Premium channels are added on top: HBO Max Basic With Ads at $10.99, HBO Max Standard at $18.49, Paramount+ with Showtime at $13.99, STARZ at $11.99 and Cinemax at $9.99. Live TV subscribers can add Unlimited Screens for $9.99 a month.
Disney Plus price increase
Disney+ raised prices in October in each of the last several years, and 2026 is no exception. The Disney+ help center shows these US prices.
| Disney+ plan | Old price | New price | Change |
|---|---|---|---|
| Disney+ (with ads) | $11.99 | $12.49 | +$0.50 |
| Disney+ Premium (no ads) | $18.99 | $21.49 (or $214.99 a year) | +$2.50 |
| Disney+, Hulu Bundle Premium | $19.99 | $21.99 | +$2.00 |
| Disney+, Hulu Bundle (with ads) | $12.99 | $12.99 | No change |
New prices: Disney+ Help Center, checked October 16, 2026. Old prices: news reports of the September 23, 2026 announcement.
Timing is the same as Hulu: new subscribers have paid the new prices since September 23, 2026, and existing subscribers move over on a billing cycle on or after October 21, 2026. Bundles that include ESPN Select changed earlier: Disney says those prices apply to new subscriptions from August 20, 2026, and to existing bundle subscribers from September 17, 2026.
Disney+ price history
| Date | With ads | No ads |
|---|---|---|
| November 2019 (launch) | – | $6.99 |
| March 2021 | – | $7.99 |
| December 2022 | $7.99 | $10.99 |
| October 2023 | $7.99 | $13.99 |
| October 2024 | $9.99 | $15.99 |
| October 2025 | $11.99 | $18.99 |
| September/October 2026 | $12.49 | $21.49 |
Dates before 2026 are as reported by major news outlets when each change took effect. The ad-free plan has tripled since launch, from $6.99 to $21.49. The plan with ads, which started at $7.99 in December 2022, now costs $12.49.
Amazon Prime price
Amazon Prime is the one big subscription that has held its price for more than four years. Amazon's customer service page lists these US fees.
| Prime option | Price |
|---|---|
| Prime, monthly | $14.99 a month |
| Prime, annual | $139 a year (about $11.58 a month) |
| Prime Video membership only | $8.99 a month |
| Prime for Young Adults | $7.49 a month or $69 a year |
| Prime Access (EBT, Medicaid, SNAP and other eligible programs) | $6.99 a month |
| Prime Shipping Only (invitation only) | $14.99 a month |
Source: Amazon Customer Service, The Amazon Prime Membership Fee, checked October 16, 2026.
Amazon Prime price history
The last increase was announced in Amazon's fourth-quarter results on February 3, 2022. The monthly fee went from $12.99 to $14.99 and the annual fee from $119 to $139. New members paid the new price from February 18, 2022. Existing members paid it at their first renewal after March 25, 2022. Before that, the annual fee rose from $99 to $119 in 2018.
Prime Video began showing ads for Prime members in the US on January 29, 2024. When it announced the change in 2023, Amazon said an ad-free option would cost an extra $2.99 a month. We could not confirm the current price of the ad-free add-on on an Amazon help page, so check it in your Prime Video account settings before you pay.
Amazon has not announced any change to the Prime fee as of October 16, 2026.
Spotify price increase
Spotify's US premium page shows these prices.
| Spotify Premium plan | 2023 before increase | July 2023 | June 2024 | Now (from February 2026 billing) |
|---|---|---|---|---|
| Individual | $9.99 | $10.99 | $11.99 | $12.99 |
| Student | $4.99 | $5.99 | $5.99 | $6.99 |
| Duo | $12.99 | $14.99 | $16.99 | $18.99 |
| Family | $15.99 | $16.99 | $19.99 | $21.99 |
Current prices: spotify.com/us/premium, checked October 16, 2026. Earlier prices and dates: as reported by major news outlets when each change was announced.
Spotify announced the latest increase on January 15, 2026, as reported by Bloomberg. Existing subscribers moved to the new prices from their February 2026 billing dates. It was the third US increase in under three years. Before July 2023, the Individual plan had cost $9.99 since Spotify launched in the US in 2011. The free tier with ads still costs nothing.
Walmart Plus price
Walmart+ is a shopping membership, not a streaming service, but it matters here because it includes a video subscription. Walmart's membership page shows these prices.
| Walmart+ option | Price |
|---|---|
| Annual | $98 a year ($8.17 a month) |
| Monthly | $12.95 a month |
| Walmart+ Assist (government assistance recipients and college students) | $49 a year or $6.47 a month |
Source: walmart.com/plus, checked October 16, 2026. The monthly price follows from Walmart's statement that the $98 annual plan saves $57.40 a year compared with paying monthly.
Walmart+ members can "choose one ad-supported service every 90 days: Peacock Premium or Paramount+ Essential." Peacock Premium costs $12.99 a month on its own and Paramount+ Essential costs $8.99, so the streaming benefit alone is worth $108 to $156 a year at current prices. The $98 annual fee has not changed since Walmart+ launched in September 2020. Walmart+ also includes free delivery on orders over $35 and fuel discounts.
YouTube TV price increase
YouTube TV is a live TV service, so it costs much more than on-demand apps. Google's help center says the Base Plan costs $82.99 a month and that this price has applied since December 12, 2024. Subscribers billed through Verizon, Frontier or Wow saw it on bills after February 13, 2025.
| Date | YouTube TV Base Plan |
|---|---|
| April 2017 (launch) | $35 |
| March 2018 | $40 |
| April 2019 | $49.99 |
| June 2020 | $64.99 |
| March 2023 | $72.99 |
| December 12, 2024 | $82.99 |
The December 2024 date and current price are from Google's help center. Earlier dates are as reported by major news outlets at the time.
The Base Plan includes more than 100 channels, a DVR with unlimited storage, up to six accounts per household and three streams at once, with no extra fees for broadcast channels, HD or DVR. YouTube TV has not announced a new Base Plan price as of October 16, 2026. Its price has risen 137% since launch.
Netflix
Netflix raised all US plans on March 26, 2026. Standard with ads costs $8.99, Standard $19.99 and Premium $26.99. Extra members cost $7.99 with ads or $9.99 without. Netflix is also the only service in this guide whose official help page shows prices for the UK, Canada and Australia side by side.
| Netflix plan | US | UK | Canada | Australia |
|---|---|---|---|---|
| Standard with ads | $8.99 | £7.99 | CA$7.99 | AU$9.99 |
| Standard | $19.99 | £13.99 | CA$18.99 | AU$20.99 |
| Premium | $26.99 | £20.99 | CA$23.99 | AU$28.99 |
Source: Netflix Help Center, Plans and Pricing, by country, checked October 16, 2026. For the full history of Netflix price hikes since 2014, see our Netflix price increase guide.
HBO Max, Peacock, Paramount+ and Apple TV
HBO Max
HBO Max's help center lists three plans: Basic with Ads at $10.99 a month or $109.99 a year, Standard at $18.49 a month or $184.99 a year, and Premium at $22.99 a month or $229.99 a year. Paying yearly saves about 16%. Premium adds 4K video and more simultaneous streams. We could not find the date of the latest HBO Max increase on an official page, so it is listed as not confirmed. HBO Max is also part of the Disney+, Hulu, HBO Max Bundle from $21.99 a month.
Peacock
Peacock's plans page shows three tiers: Select at $8.99 a month ($89.99 a year), Premium at $12.99 a month ($129.99 a year) and Premium Plus at $19.99 a month ($199.99 a year). Premium includes ads; Premium Plus removes most of them and adds downloads. The date of the latest change is not confirmed on an official page. Peacock Premium is one of the two choices included with Walmart+.
Paramount+
Paramount+ shows two plans on its sign-up page: Essential at $8.99 a month and Premium at $13.99 a month. Premium removes ads from most on-demand content and includes Showtime titles. Annual prices were not shown on the page we checked, and the date of the latest increase is not confirmed. Paramount+ Essential is the other Walmart+ streaming choice.
Apple TV
Apple renamed Apple TV+ to Apple TV in 2025. Apple's page lists the subscription at $14.99 a month, with no ad-supported tier. The date of the latest change is not confirmed on an official page. Apple TV is also included in Apple One bundles.
What a full streaming lineup costs
To show how quickly these prices add up, here are two example lineups using the current list prices above, before tax.
| Service | Cheapest plan | Ad-free plan |
|---|---|---|
| Netflix | $8.99 | $19.99 |
| Disney+ and Hulu (bundle) | $12.99 | $21.99 |
| HBO Max | $10.99 | $18.49 |
| Amazon Prime | $14.99 | $14.99 plus ad-free add-on |
| Peacock | $8.99 | $19.99 |
| Paramount+ | $8.99 | $13.99 |
| Apple TV | – | $14.99 |
| Spotify Premium Individual | Free | $12.99 |
| Total per month | $65.94 | $137.42 (plus Prime ad-free add-on) |
| Total per year | $791.28 | $1,649.04 |
Few households keep every service all year. Add YouTube TV at $82.99 a month and the ad-free lineup passes $220 a month, which is more than many cable packages.
How to pay less for streaming
- Use ad tiers for shows you watch casually. Moving Netflix, Disney+ and HBO Max from ad-free to ad plans saves about $28 a month at current prices.
- Bundle where it is cheaper. The Disney+, Hulu Bundle at $12.99 costs only 50 cents more than either service on its own with ads.
- Pay yearly for services you keep. HBO Max and Peacock annual plans save around 16%; Prime annual saves $40.88 compared with 12 monthly payments.
- Check memberships you already have. Walmart+ includes Peacock Premium or Paramount+ Essential, and Prime includes Prime Video. Do not pay twice for the same app.
- Rotate. None of these services require a contract. Subscribe for a season, cancel, and come back when the next one starts. Before a scheduled increase, such as the October 21, 2026 Disney+ and Hulu change, you can switch plans to avoid paying the higher price for something you rarely watch.
Bottom line
In October 2026, Hulu and Disney+ with ads cost $12.49 a month and their Premium plans $21.49, with existing subscribers moving to these prices from October 21. Amazon Prime is $14.99 a month or $139 a year, unchanged since 2022. Spotify Individual is $12.99, YouTube TV is $82.99, Walmart+ is $98 a year, and Netflix Standard is $19.99 after its March 2026 increase. Ad-supported tiers now cluster around $9 to $13, while ad-free plans have moved to $18 to $22. Check your own account page before you renew, because the date a new price reaches your bill depends on when you signed up.
Photo: Shixart1985 / CC BY 2.0, via Wikimedia Commons
Frequently asked questions
How much is Hulu per month?
Hulu with ads costs $12.49 a month ($124.99 a year) and Hulu Premium without ads costs $21.49 a month for new subscribers since September 23, 2026. People who signed up before that date move to the new prices on a bill dated on or after October 21, 2026. The Disney+, Hulu Bundle starts at $12.99 a month.
How much is Amazon Prime in 2026?
Amazon Prime costs $14.99 a month or $139 a year in the US. Prime Video alone is $8.99 a month, Prime for Young Adults is $7.49 a month or $69 a year, and Prime Access for eligible government assistance recipients is $6.99 a month. These are the prices on Amazon's Prime membership fee help page.
Is Disney Plus raising prices in 2026?
Yes. Disney+ with ads went from $11.99 to $12.49 and Disney+ Premium from $18.99 to $21.49. New subscribers have paid these prices since September 23, 2026. Existing subscribers see the change on a billing cycle on or after October 21, 2026.
How much is Spotify Premium now?
In the US, Spotify Premium costs $12.99 a month for Individual, $6.99 for Student, $18.99 for Duo and $21.99 for Family. Spotify announced the increase in January 2026, and existing subscribers moved to the new prices from their February 2026 billing dates.
How much is Walmart Plus?
Walmart+ costs $98 a year, which Walmart says works out to $8.17 a month, or $12.95 if you pay monthly. Qualifying government assistance recipients and college students pay $49 a year or $6.47 a month through Walmart+ Assist. Members can choose Peacock Premium or Paramount+ Essential, both with ads, at no extra cost.
How much is YouTube TV per month?
The YouTube TV Base Plan costs $82.99 a month plus tax. Google's help center says this price has applied since December 12, 2024. It includes more than 100 channels, unlimited DVR storage, six accounts per household and three streams at a time.
What is the cheapest major streaming service?
Among the services in this guide, the lowest standard prices are Prime Video on its own at $8.99, and Netflix Standard with ads, Peacock Select and Paramount+ Essential, all at $8.99 a month. Walmart+ members can get Peacock Premium or Paramount+ Essential included with their membership.
Which streaming services raised prices in 2026?
Confirmed 2026 increases in this guide: Spotify (January), Netflix (March), and Disney+ and Hulu (September for new subscribers, October 21 onward for existing ones). Amazon Prime, Walmart+ and YouTube TV did not change their base prices in 2026 as of October 16.
Sources
- Netflix Help Center: Plans and Pricing
- Hulu Help Center: Hulu plans and prices
- Disney+ Help Center: Disney+ plans and prices
- Amazon Customer Service: The Amazon Prime Membership Fee
- Amazon.com Announces Fourth Quarter Results (February 3, 2022), Prime fee change
- Spotify Premium plans (US)
- Bloomberg: Spotify Raises Premium Subscription Prices in US (January 15, 2026, date confirmation)
- Walmart+ membership page
- YouTube TV Help: Info about YouTube TV price changes
- HBO Max Help Center: HBO Max plans
- Peacock: Plans
- Paramount+: Pick a plan
- Apple: Apple TV app
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